German Market Survey

Out Of Print... German Market Survey is aimed at the practical businessman and possibly first time exporter. The book combines a background survey of the West German society and economy together with practical hints on how to set about selling goods, right down to detailed information and addresses of major store groups, industrial concerns and government bodies. Part One deals with the background-economic, social, historical, geographical-and describes the banking and financial systems and investment incentives. Part Two deals with the practicalities of doing business with West Germany. Marketing, advertising, public relations, import and export regulations, transportation, distribution, selling and purchasing are all considered in detail. Part Three describes how to set up a business operation. The types of business unit (from solo trader to corporations and public companies, including registration and licencing), the laws relating to employment and trade unions and all forms of business taxation are discussed. A detailed reference and bibliography section at the end of the book includes all the main sources and addresses required for the practice of successful business in West Germany. The book is well set-out and the maps, diagrams and tables complement and enhance the text. With joint forewords by the Director General of the British Trade Council in Bonn and the Director of the West German Chamber of Industry and Commerce in London, German Market Survey is not only highly readable but is also the most comprehensive treatment of the country to appear in one volume.