How To Do Marketing Research

How To Do Marketing Research
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Price: $99.95
Product ID : 219f
Weight: 2.00 lbs
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Out Of Print... Market research is an essential tool for the marketing practitioner. It can reach very high levels of sophistication, but the principles and the capacity to carry out single projects are within the reach of most of us. In How to Do Marketing Research the authors provide the basic information and techniques required. Anybody who needs to carry out a market research project but is handicapped by limited knowledge or experience will find its practical, workbook approach easy to use. The text is relevant both to consumer and industrial markets, and includes: Planning a market research project Desk research Fieldwork planning Questionnaire design Carrying out an interview programme Other research techniques Analysis and presentation Commissioning market research The book will be invaluable to all who need to do or commission research, as well as to students of marketing.

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